Continuum Security is a B2B company that provides online security solutions. One of their products, Irius Risk, is a threat modelling tool for application security risks. Continuum Security’s objective was to gain higher positions in SERP results for specific keywords at a global level.
INTERNAL STRUCTURE REORGANISATION
A well organized website benefits both users and search engines. Web pages become easier to navigate and robots gain a better understanding of the logic structure of the given information. In Continuum Security’s case, we separated the information about their two products into separate pages and monitored their growth for relevant keywords.
SEARCH ENGINE MARKUP IMPROVEMENTS
Although SEO optimization has been continuously generating more and more interest, many websites still lack basic aspects that lead to a good communication with web crawlers. As this project made no exception, we implemented a clear markup for search engines.
STRATEGIC DOMAIN AUTHORITY INCREASE
After on-page SEO was correctly implemented, we focused our attention on growing Continuum Security’s domain authority. In order to increase their visibility on all pages, we developed a long-term strategy.
As the first graphic demonstrates, our collaboration resulted in a significant rank increase for selected keywords.
The second graphic represents the rank increase of a certain keyword, “threat modeling tool”. Before our collaboration, Continuum Security occupied the 24th position. After a few months of continuous optimizations, they escalated to the third place in search results, right after pages managed by Microsoft.
3: threat modeling tool
Web Efficient studied our webpage and gave us a high level of consultancy in how to change it in order to get more results in the internet search engines. We couldn’t have been happier with their input, professionality and speed in delivering.